[title size=”2″]Grow Your List, Transform Your Business[/title]
Newsletters remain one of the highest converting channels for organic marketing. There are no real shortcuts to great newsletters, they take time, care and a good understanding of your customers.
To run a successful newsletter campaign you will need to choose the following things:
Choose the frequency of your newsletter (1 x per week recommended)
Choose your subscriber goals (i.e 25 sign ups per week)
Choose your newsletter format (Short, medium or long)
Choose your MDR/SDR (most desired response, secondary desired response)
Choose whether to add excerpts to your blogs
Choose your email marketing software (i.e. constant contact, Aweber, Mailchimp etc.)
Choose your look and feel (i.e. whether you need a custom template or can modify an existing template offered by your email marketing software.)
Choose the quality of your newsletter (good, better, best)
Choose an editorial calendar ( 3 mos, 6 mos, one year)
We will walk you through the above list in our newsletter setup phase. Writing of the newsletters can be a collaborative effort or we can research and write the letters for you. We believe that the best newsletters come from you however, and transcriptions of interviews are baked into each writing package.
You don’t need to be an excellent writer to produce a great newsletter but you do need a great plan and an even better team. Reach out and email or call us, we would love to hear from you and learn about what you do for your customers.
Newsletter setup services include your editorial calendar, email template, email marketing software setup, Google Analyics goal tracking setup and your newsletter strategy plan.
Newsletter monthly writing & campaign management services include interviews, transcription, writing, research, uploading & management of your weekly newsletter.
Small Newsletter Setup – Starts at $1500
Writing & Campaign Management – Starts at $1500/mo
Best for short weekly’s in non-regulated industries that are new to newsletter marketing or just need a boost to their current efforts.
Medium Newsletter Setup – Starts at $2500
Writing & Campaign Management – Starts at $2000/mo
Best for medium weekly’s in non-regulated industries that have marketing budgets of $20,000 or more.
Large Newsletter Setup – Starts at $5000
Writing & Campaign Management – Starts at $3000/mo
Best for any size weekly in non-regulated industries that have marketing budgets of over $50,000, maintain a current list of 2000+ subscribers and have over 200 unique daily visitors to their website.
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