About Our Services
Have you ever worked with someone who not only loves what they do but makes the process seem effortless? Writing is a both talent and a gift. It shapes worlds, reforms ideas and connects people. Great stories etch a feeling in someones heart and mind.
Story crafting leaves a legacy and often takes on a life of it’s own in the form of social currency. The highest compliment anyone can pay you, is that they shared your story or purchased from you.
When it comes to blending a great story with sales copy of any kind, people can only take action when they:
- Remember what you said
- Understand and like what you do
- Feel a sense of urgency to make a change
- Understand quickly how to purchase what you are selling
When is the last time you were moved by something you read? Did it cause you to change? Did you buy the product? Did you call someone and share the article or link?
We all do it. We all fall under the spell of excellent marketing and the key is that we did not feel like we were being “sold”. That fine line between feeling “sold to” and feeling like you “were sold” by excellent writing is a delicate tightrope. Throw those blanket statements and canned sayings out the window. No one likes “Hey…you, buy my stuff!”
Be honest, be likable and above all, memorable. Tell a good story to make the connections you need, truly help your customers and build a loyal community that hangs off your every word. Let’s find your spark so we can build it into a bonfire!
Story Crafting Services
Story-crafting is the art of storytelling and guides the prospect along a journey that you create for them. A good story will attract, engage a prospective customer and will make the process of getting to know you and your company feel effortless. These services include book and Ebook writing.
Information products help your prospects understand how to do something. They can be used as downloads, internal sales materials and as eBooks with a more “how to” feel. These products tell less of a story and are more persuasive in nature, where the goal is to get someone to do something or make a change.
Organic Marketing Services
This type of marketing encompasses the essentials of the inbound philosophy, attracting customers to you by developing customer personas and marketing materials that speak to those customers who are already looking for your services.
Branding encompasses everything someone thinks about when they imagine your company. It’s what they tell people about you. It’s what they remember about you. Branding is broken down into two components, visual and written.